{"id":135,"date":"2013-06-17T16:35:08","date_gmt":"2013-06-17T20:35:08","guid":{"rendered":"https:\/\/rossweb.bus.umich.edu\/alumni-club-resources\/basic_page\/differentiating-your-ross-club-events\/"},"modified":"2024-12-13T13:06:30","modified_gmt":"2024-12-13T18:06:30","slug":"differentiating-your-ross-club-events","status":"publish","type":"page","link":"https:\/\/rossweb.bus.umich.edu\/alumni-club-resources\/events\/differentiating-your-ross-club-events\/","title":{"rendered":"Differentiating Your Ross Club Events"},"content":{"rendered":"\n

Beyond a strong leadership team, events and programming form the core of the Michigan Ross Alumni Club Program. The alumni clubs are essential to the creation of successful \u2013 and meaningful — Ross alumni engagement activities globally. Likewise, organizing and advertising a palette of interesting activities that bring together local alumni of diverse degree backgrounds, career stages and industries is integral to individual alumni club success.<\/p>\n\n\n\n

To optimize event appeal and attendance, it\u2019s important to balance a social\/networking event itinerary with lifelong learning and professional development opportunities that differentiate the Michigan Ross alumni clubs from regional AA-UM clubs and other local events competing for alums\u2019 time and interest.<\/p>\n\n\n\n

As branded Michigan Ross<\/em>-affiliated chapters, the Michigan Ross Alumni Clubs\u2019 value proposition exists in rooting alumni club programming in the School\u2019s mission, vision, and AlumniAdvantage<\/em> pillars.<\/strong><\/p>\n\n\n\n

Whenever event planning or content inspiration is needed, we recommend returning to these central principles as guidance. <\/p>\n\n\n\n

The Michigan Ross mission:<\/u><\/strong> Developing leaders who make a positive difference in the world.<\/em><\/p>\n\n\n\n

The Michigan Ross difference:<\/u><\/strong> An inclusive community known for leadership development, groundbreaking entrepreneurship, and a commitment to sustainability, social impact, and positive business.<\/em><\/p>\n\n\n\n

The Ross AlumniAdvantage<\/em> pillars:<\/u><\/strong><\/p>\n\n\n\n

    \n
  1. Networking & Events<\/em><\/li>\n\n\n\n
  2. Career Resources\/Professional Development<\/em><\/li>\n\n\n\n
  3. Lifelong Learning<\/em><\/li>\n\n\n\n
  4. Volunteering<\/em><\/li>\n<\/ol>\n\n\n\n

    To provide creative support and well-rounded club event palette should include, at minimum, an equal to a greater number of lifelong learning activities than social\/networking activities (while acknowledging that all in-person events will possess an intrinsic networking component).\u00a0<\/p>\n\n\n\n

    >>View club event types and suggestions here.>><\/a><\/strong><\/h5>\n\n\n\n
    \n\n\n\n

    Don’t Forget Our Other Ross Degree Holders!<\/h2>\n\n\n\n

    It is important to consider alumni of every Ross degree program in your event planning and especially<\/em> event marketing. Some clubs have occasionally advertised an activity as being for ‘MBA alums,’ leaving BBAs and special degree alums feeling excluded. In actuality, those clubs meant the events were open to all<\/em> Ross alumni, but their marketing materials didn’t accurately reflect this.  <\/p>\n\n\n\n

    Over the decades, Michigan Ross has offered many degrees, including the: <\/p>\n\n\n\n

      \n
    • BBA<\/li>\n\n\n\n
    • Full-time, Weekend, Evening, and Executive MBAs<\/li>\n\n\n\n
    • Master of Accounting<\/li>\n\n\n\n
    • Master of Management<\/li>\n\n\n\n
    • Master of Supply Chain Management<\/li>\n\n\n\n
    • Master of Entrepreneurship<\/li>\n\n\n\n
    • PhD<\/li>\n<\/ul>\n\n\n\n

      Having alumni representation from multiple degree programs on a club’s leadership board, if at all possible, often helps avoid these situations.<\/p>\n","protected":false},"excerpt":{"rendered":"

      Beyond a strong leadership team, events and programming form the core of the Michigan Ross Alumni Club Program. The alumni clubs are essential to the creation of successful \u2013 and meaningful — Ross alumni engagement activities globally. Likewise, organizing and advertising a palette of interesting activities that bring together local alumni of diverse degree backgrounds,…<\/p>\n","protected":false},"author":4818,"featured_media":0,"parent":442,"menu_order":8,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_lmt_disableupdate":"","_lmt_disable":"","advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","ep_exclude_from_search":false,"footnotes":"","advanced-sidebar-menu\/link-title":"","advanced-sidebar-menu\/exclude-page":false},"categories":[17],"tags":[],"ep_post_type":[24],"class_list":["post-135","page","type-page","status-publish","hentry","category-events","ep_post_type-page"],"acf":[],"taxonomy_info":{"category":[{"value":17,"label":"Events"}]},"featured_image_src_large":false,"author_info":{"display_name":"rossitcmsadmins","author_link":"https:\/\/rossweb.bus.umich.edu\/alumni-club-resources\/author\/rossitcmsadmins\/"},"comment_info":"","coauthors":[],"author_meta":{"author_link":"https:\/\/rossweb.bus.umich.edu\/alumni-club-resources\/author\/rossitcmsadmins\/","display_name":"rossitcmsadmins"},"relative_dates":{"created":"Posted 13 years ago","modified":"Updated 1 year ago"},"absolute_dates":{"created":"Posted on June 17, 2013","modified":"Updated on December 13, 2024"},"absolute_dates_time":{"created":"Posted on June 17, 2013 4:35 pm","modified":"Updated on December 13, 2024 1:06 pm"},"featured_img_caption":"","featured_img":false,"series_order":"","_links":{"self":[{"href":"https:\/\/rossweb.bus.umich.edu\/alumni-club-resources\/wp-json\/wp\/v2\/pages\/135","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rossweb.bus.umich.edu\/alumni-club-resources\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/rossweb.bus.umich.edu\/alumni-club-resources\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/rossweb.bus.umich.edu\/alumni-club-resources\/wp-json\/wp\/v2\/users\/4818"}],"replies":[{"embeddable":true,"href":"https:\/\/rossweb.bus.umich.edu\/alumni-club-resources\/wp-json\/wp\/v2\/comments?post=135"}],"version-history":[{"count":13,"href":"https:\/\/rossweb.bus.umich.edu\/alumni-club-resources\/wp-json\/wp\/v2\/pages\/135\/revisions"}],"predecessor-version":[{"id":2039,"href":"https:\/\/rossweb.bus.umich.edu\/alumni-club-resources\/wp-json\/wp\/v2\/pages\/135\/revisions\/2039"}],"up":[{"embeddable":true,"href":"https:\/\/rossweb.bus.umich.edu\/alumni-club-resources\/wp-json\/wp\/v2\/pages\/442"}],"wp:attachment":[{"href":"https:\/\/rossweb.bus.umich.edu\/alumni-club-resources\/wp-json\/wp\/v2\/media?parent=135"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rossweb.bus.umich.edu\/alumni-club-resources\/wp-json\/wp\/v2\/categories?post=135"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rossweb.bus.umich.edu\/alumni-club-resources\/wp-json\/wp\/v2\/tags?post=135"},{"taxonomy":"ep_post_type","embeddable":true,"href":"https:\/\/rossweb.bus.umich.edu\/alumni-club-resources\/wp-json\/wp\/v2\/ep_post_type?post=135"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}