The Alumni Club Portal has a built-in member email feature that allows club leadership to easily communicate with alumni in their region\/affinity, keeping them informed of club news, events and updates.<\/p>\n\n\n\n
Club leadership can send emails to a targeted audience or to the entire list of alumni in their region\/affinity, as well as non-regional alumni who have opted in to receive information about the club. The scope of recipients can also be limited based on the event type. The portal speaks directly to the Ross CRM tool, so alumni user information is constantly updated and email lists and preferences are refreshed on a daily basis.<\/p>\n\n\n\n
For step-by-step instructions on how to use the email feature, see this video tutorial<\/a> and downloadable pdf<\/a>. <\/p>\n\n\n\n Just as important as understanding how to utilize the portal’s email system is understanding how to create messaging that is compelling to your alumni base. Consider the sheer number of emails that you likely receive on a daily and weekly basis. What kind of subject line would compel you to click on an email to read more? What does the description of an event you would register and pay for include? How many emails from a group would drive you to opt-out<\/em> of communications? <\/p>\n\n\n\n Please keep these best practices in mind when corresponding with your clubs: <\/p>\n\n\n\n And, if you have an upcoming event with a speaker or panel of speakers, be sure to include: <\/p>\n\n\n\n The Alumni Club Portal has a built-in member email feature that allows club leadership to easily communicate with alumni in their region\/affinity, keeping them informed of club news, events and updates. Club leadership can send emails to a targeted audience or to the entire list of alumni in their region\/affinity, as well as non-regional alumni who have opted in…<\/p>\n","protected":false},"author":4818,"featured_media":0,"parent":471,"menu_order":11,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_lmt_disableupdate":"","_lmt_disable":"","advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","ep_exclude_from_search":false,"footnotes":"","advanced-sidebar-menu\/link-title":"","advanced-sidebar-menu\/exclude-page":false},"categories":[20],"tags":[],"ep_post_type":[24],"class_list":["post-153","page","type-page","status-publish","hentry","category-communications","ep_post_type-page"],"acf":[],"taxonomy_info":{"category":[{"value":20,"label":"Communications"}]},"featured_image_src_large":false,"author_info":{"display_name":"rossitcmsadmins","author_link":"https:\/\/rossweb.bus.umich.edu\/alumni-club-resources\/author\/rossitcmsadmins\/"},"comment_info":"","coauthors":[],"author_meta":{"author_link":"https:\/\/rossweb.bus.umich.edu\/alumni-club-resources\/author\/rossitcmsadmins\/","display_name":"rossitcmsadmins"},"relative_dates":{"created":"Posted 9 years ago","modified":"Updated 4 years ago"},"absolute_dates":{"created":"Posted on October 4, 2017","modified":"Updated on September 8, 2022"},"absolute_dates_time":{"created":"Posted on October 4, 2017 1:13 pm","modified":"Updated on September 8, 2022 2:40 pm"},"featured_img_caption":"","featured_img":false,"series_order":"","_links":{"self":[{"href":"https:\/\/rossweb.bus.umich.edu\/alumni-club-resources\/wp-json\/wp\/v2\/pages\/153","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rossweb.bus.umich.edu\/alumni-club-resources\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/rossweb.bus.umich.edu\/alumni-club-resources\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/rossweb.bus.umich.edu\/alumni-club-resources\/wp-json\/wp\/v2\/users\/4818"}],"replies":[{"embeddable":true,"href":"https:\/\/rossweb.bus.umich.edu\/alumni-club-resources\/wp-json\/wp\/v2\/comments?post=153"}],"version-history":[{"count":5,"href":"https:\/\/rossweb.bus.umich.edu\/alumni-club-resources\/wp-json\/wp\/v2\/pages\/153\/revisions"}],"predecessor-version":[{"id":578,"href":"https:\/\/rossweb.bus.umich.edu\/alumni-club-resources\/wp-json\/wp\/v2\/pages\/153\/revisions\/578"}],"up":[{"embeddable":true,"href":"https:\/\/rossweb.bus.umich.edu\/alumni-club-resources\/wp-json\/wp\/v2\/pages\/471"}],"wp:attachment":[{"href":"https:\/\/rossweb.bus.umich.edu\/alumni-club-resources\/wp-json\/wp\/v2\/media?parent=153"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rossweb.bus.umich.edu\/alumni-club-resources\/wp-json\/wp\/v2\/categories?post=153"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rossweb.bus.umich.edu\/alumni-club-resources\/wp-json\/wp\/v2\/tags?post=153"},{"taxonomy":"ep_post_type","embeddable":true,"href":"https:\/\/rossweb.bus.umich.edu\/alumni-club-resources\/wp-json\/wp\/v2\/ep_post_type?post=153"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Capturing Alumni Interest: Club Email Frequency, Content, and Best Practices<\/h2>\n\n\n\n
Email Body — What Should I Include? <\/h3>\n\n\n\n
Length, Frequency, and Design<\/h3>\n\n\n\n
Checklist Prior To Hitting ‘Send’<\/h3>\n\n\n\n