The winner of the Name the Salesforce Initiative is Cheryl Bullister<\/em>, Administrative Coordinator\/Project Coordinator for the MAcc Program<\/p>\n\n\n\n In case you didn\u2019t make it to the meeting, the Ross IT project implementation team unveiled the new\u00a0Ross CRM website<\/u><\/a>\u00a0(a link will be provided on\u00a0iMpact\u00a0for easy access). This is where you can view details about the project like:<\/p>\n\n\n\n We officially purchased a Salesforce Marketing Cloud account for marketing automation. We are working with consultants from Balance Digital Marketing<\/u><\/a>, based out of Indianapolis, to migrate the Ross Marketing and Communications email campaigns from their current system.<\/p>\n\n\n\n We are also working on finalizing contracts for an ETL tool (Extract, Transform, Load), which basically lets us load data from other sources, like MPathways, and translates it into a standardized format for easy reporting in Salesforce.<\/p>\n\n\n\n The transformation of MPathways student data for admissions and recruiting is underway which will provide student contact information and application data in Salesforce. Our goal is to provide a 360 degree view of prospective student email campaigns, event attendance, application status and general program interest all in one system. <\/p>\n","protected":false},"excerpt":{"rendered":" Ross Insight The winner of the Name the Salesforce Initiative is Cheryl Bullister, Administrative Coordinator\/Project Coordinator for the MAcc Program In case you didn\u2019t make it to the meeting, the Ross IT project implementation team unveiled the new\u00a0Ross CRM website\u00a0(a link will be provided on\u00a0iMpact\u00a0for easy access). This is where you can view details about the project like: Our 2…<\/p>\n","protected":false},"author":4818,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_lmt_disableupdate":"","_lmt_disable":"","advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","ep_exclude_from_search":false,"footnotes":""},"categories":[1],"tags":[],"ep_post_type":[8],"class_list":["post-157","post","type-post","status-publish","format-standard","hentry","category-uncategorized","ep_post_type-post"],"acf":[],"modified_by":"Don DuChateau II","author_meta":{"display_name":"rossitcmsadmins","author_link":"https:\/\/rossweb.bus.umich.edu\/ross-insight\/author\/rossitcmsadmins\/"},"featured_img":null,"taxonomy_info":{"category":[{"value":1,"label":"Uncategorized"}]},"featured_image_src_large":false,"author_info":{"display_name":"rossitcmsadmins","author_link":"https:\/\/rossweb.bus.umich.edu\/ross-insight\/author\/rossitcmsadmins\/"},"comment_info":"","category_info":[{"term_id":1,"name":"Uncategorized","slug":"uncategorized","term_group":0,"term_taxonomy_id":1,"taxonomy":"category","description":"","parent":0,"count":18,"filter":"raw","cat_ID":1,"category_count":18,"category_description":"","cat_name":"Uncategorized","category_nicename":"uncategorized","category_parent":0}],"tag_info":false,"coauthors":[],"tax_additional":{"categories":{"linked":["Uncategorized<\/a>"],"unlinked":["Uncategorized<\/span>"]}},"comment_count":"0","relative_dates":{"created":"Posted 10 years ago","modified":"Updated 6 months ago"},"absolute_dates":{"created":"Posted on October 3, 2016","modified":"Updated on October 6, 2025"},"absolute_dates_time":{"created":"Posted on October 3, 2016 4:36 pm","modified":"Updated on October 6, 2025 12:52 pm"},"featured_img_caption":"","series_order":"","_links":{"self":[{"href":"https:\/\/rossweb.bus.umich.edu\/ross-insight\/wp-json\/wp\/v2\/posts\/157","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rossweb.bus.umich.edu\/ross-insight\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rossweb.bus.umich.edu\/ross-insight\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rossweb.bus.umich.edu\/ross-insight\/wp-json\/wp\/v2\/users\/4818"}],"replies":[{"embeddable":true,"href":"https:\/\/rossweb.bus.umich.edu\/ross-insight\/wp-json\/wp\/v2\/comments?post=157"}],"version-history":[{"count":1,"href":"https:\/\/rossweb.bus.umich.edu\/ross-insight\/wp-json\/wp\/v2\/posts\/157\/revisions"}],"predecessor-version":[{"id":158,"href":"https:\/\/rossweb.bus.umich.edu\/ross-insight\/wp-json\/wp\/v2\/posts\/157\/revisions\/158"}],"wp:attachment":[{"href":"https:\/\/rossweb.bus.umich.edu\/ross-insight\/wp-json\/wp\/v2\/media?parent=157"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rossweb.bus.umich.edu\/ross-insight\/wp-json\/wp\/v2\/categories?post=157"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rossweb.bus.umich.edu\/ross-insight\/wp-json\/wp\/v2\/tags?post=157"},{"taxonomy":"ep_post_type","embeddable":true,"href":"https:\/\/rossweb.bus.umich.edu\/ross-insight\/wp-json\/wp\/v2\/ep_post_type?post=157"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}In other news\u2026<\/h3>\n\n\n\n