{"id":167,"date":"2014-07-17T11:14:24","date_gmt":"2014-07-17T15:14:24","guid":{"rendered":"https:\/\/rossweb.bus.umich.edu\/style-guide\/basic_page\/ross-style-guide\/"},"modified":"2026-05-28T13:45:59","modified_gmt":"2026-05-28T17:45:59","slug":"ross-style-guide","status":"publish","type":"page","link":"https:\/\/rossweb.bus.umich.edu\/style-guide\/","title":{"rendered":"Brand Standards: Visual Standards & Editorial Style Guide"},"content":{"rendered":"\n
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The Michigan Ross brand identity is one of our most valuable assets \u2014 recognized worldwide and immediately connecting us with the hearts and minds of our audiences.

Use the resources below to keep our brand consistent and strong across all communications.<\/p>\n\n\n\n

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Jump to a section<\/p>\n

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\n \n <\/path><\/polyline><\/line><\/line><\/polyline><\/svg>\n <\/div>\n

Editorial Style Guides<\/p>\n

Voice, tone, grammar, and writing standards.<\/p>\n

\n \n <\/line><\/polyline><\/svg>\n Michigan Ross (Ann Arbor)\n <\/a>\n \n <\/line><\/polyline><\/svg>\n Los Angeles Campus\n <\/a>\n \n <\/line><\/polyline><\/svg>\n Web Accessibility\n <\/a>\n <\/div>\n <\/div>\n\n \n \n
\n \n <\/circle><\/line><\/line><\/line><\/line><\/line><\/line><\/svg>\n <\/div>\n

Logo & Downloads<\/p>\n

Primary logo, bug, school seal, templates, and approved file formats.<\/p>\n

\n Explore Downloads\n <\/line><\/polyline><\/svg>\n <\/p>\n <\/a>\n\n \n \n

\n \n <\/path><\/polyline><\/svg>\n <\/div>\n

Email Signatures<\/p>\n

Approved formats and setup instructions.<\/p>\n

\n Explore Email Signatures\n <\/line><\/polyline><\/svg>\n <\/p>\n <\/a>\n\n\n \n \n

\n \n <\/path><\/line><\/path><\/svg>\n <\/div>\n

Ross Branded Promotional Products<\/p>\n

Guidelines for approved merchandise and swag.<\/p>\n

\n Explore Promotional Products\n <\/line><\/polyline><\/svg>\n <\/p>\n <\/a>\n\n <\/div>\n\n

\n Questions about logos or brand guidelines? Contact the Office of Marketing and Communications at michiganross.umich.edu\/marketingrequest<\/a>.\n <\/div>\n<\/div>\n\n\n\n

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