{"id":167,"date":"2014-07-17T11:14:24","date_gmt":"2014-07-17T15:14:24","guid":{"rendered":"https:\/\/rossweb.bus.umich.edu\/style-guide\/basic_page\/ross-style-guide\/"},"modified":"2024-03-05T08:46:33","modified_gmt":"2024-03-05T13:46:33","slug":"ross-style-guide","status":"publish","type":"page","link":"https:\/\/rossweb.bus.umich.edu\/style-guide\/","title":{"rendered":"Brand Standards: Visual Standards & Editorial Style Guide"},"content":{"rendered":"\n

The Michigan Ross and University of Michigan brand identity is one of our most valuable assets. It is recognized worldwide and immediately connects us with the hearts and minds of our audiences.
We encourage you to use the useful tips, guidelines, and resources on this site to keep our brand consistent and strong.<\/p>\n\n\n\n

The Michigan Ross brand serves to attract prospective students, increase our global reputation, and cement our leadership.<\/p>\n\n\n\n

Brands are often communicated through:<\/p>\n\n\n\n

    \n
  1. Logo or mark <\/li>\n\n\n\n
  2. Consistent voice throughout communication<\/li>\n\n\n\n
  3. Consistent visual communication  <\/li>\n<\/ol>\n\n\n\n

    We make our brand stronger when we consistently use a common set of expressions \u2014 visually, written, and verbally. Guidelines on this site share how we, as members of the Michigan Ross community, can continue to properly portray our brand and strengthen its global position.<\/p>\n","protected":false},"excerpt":{"rendered":"

    The Michigan Ross and University of Michigan brand identity is one of our most valuable assets. It is recognized worldwide and immediately connects us with the hearts and minds of our audiences.We encourage you to use the useful tips, guidelines, and resources on this site to keep our brand consistent and strong. The Michigan Ross…<\/p>\n","protected":false},"author":4819,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_lmt_disableupdate":"","_lmt_disable":"","advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"default","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","ep_exclude_from_search":false,"footnotes":"","advanced-sidebar-menu\/link-title":"","advanced-sidebar-menu\/exclude-page":false},"categories":[1],"tags":[],"ep_post_type":[29],"class_list":["post-167","page","type-page","status-publish","hentry","category-uncategorized","ep_post_type-page"],"acf":[],"taxonomy_info":{"category":[{"value":1,"label":"Uncategorized"}]},"featured_image_src_large":false,"author_info":{"display_name":"Don DuChateau II","author_link":"https:\/\/rossweb.bus.umich.edu\/style-guide\/author\/duck\/"},"comment_info":"","coauthors":[],"author_meta":{"author_link":"https:\/\/rossweb.bus.umich.edu\/style-guide\/author\/duck\/","display_name":"Don DuChateau II"},"relative_dates":{"created":"Posted 12 years ago","modified":"Updated 2 years ago"},"absolute_dates":{"created":"Posted on July 17, 2014","modified":"Updated on March 5, 2024"},"absolute_dates_time":{"created":"Posted on July 17, 2014 11:14 am","modified":"Updated on March 5, 2024 8:46 am"},"featured_img_caption":"","featured_img":false,"series_order":"","_links":{"self":[{"href":"https:\/\/rossweb.bus.umich.edu\/style-guide\/wp-json\/wp\/v2\/pages\/167","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rossweb.bus.umich.edu\/style-guide\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/rossweb.bus.umich.edu\/style-guide\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/rossweb.bus.umich.edu\/style-guide\/wp-json\/wp\/v2\/users\/4819"}],"replies":[{"embeddable":true,"href":"https:\/\/rossweb.bus.umich.edu\/style-guide\/wp-json\/wp\/v2\/comments?post=167"}],"version-history":[{"count":8,"href":"https:\/\/rossweb.bus.umich.edu\/style-guide\/wp-json\/wp\/v2\/pages\/167\/revisions"}],"predecessor-version":[{"id":1477,"href":"https:\/\/rossweb.bus.umich.edu\/style-guide\/wp-json\/wp\/v2\/pages\/167\/revisions\/1477"}],"wp:attachment":[{"href":"https:\/\/rossweb.bus.umich.edu\/style-guide\/wp-json\/wp\/v2\/media?parent=167"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rossweb.bus.umich.edu\/style-guide\/wp-json\/wp\/v2\/categories?post=167"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rossweb.bus.umich.edu\/style-guide\/wp-json\/wp\/v2\/tags?post=167"},{"taxonomy":"ep_post_type","embeddable":true,"href":"https:\/\/rossweb.bus.umich.edu\/style-guide\/wp-json\/wp\/v2\/ep_post_type?post=167"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}