Primary Logo<\/h3>\n\n\n\n![\"\"](\"https:\/\/rossweb.bus.umich.edu\/style-guide\/wp-content\/uploads\/sites\/16\/2014\/07\/MichiganRossHoriz_MB_RGB.png\")
<\/figure>\n\n\n\nUsage: Widely used across external visual communications.
Where to use it: website and print, including viewbook, brochures, Dividend<\/em> magazine, internal environmental and way-finding graphics, promotional materials, etc.<\/p>\n\n\n\nIf you have questions about logo usage or other brand guidelines, please use the Office of Marketing and Communications form at michiganross.umich.edu\/marketingrequest<\/a><\/strong><\/strong><\/p>\n\n\n\n\nMichigan Ross Primary Logo Guide<\/a><\/div>\n<\/div>\n\n\n\nAfter consulting the logo guide, follow the links below to download the Michigan Ross primary logo.<\/p>\n\n\n
\n\n\n\n\n \n \n For print<\/p>\n
Vector files<\/p>\n
Use these when placing the logo in InDesign, Illustrator, or sending files to a print vendor. EPS scales without quality loss at any size.<\/p>\n\n
Maize \/ Blue<\/p>\n
\n \n EPS<\/span> CMYK Maize\/Blue\n <\/a>\n \n EPS<\/span> PMS Maize\/Blue\n <\/a>\n <\/div>\n\n Maize \/ White<\/p>\n
\n \n EPS<\/span> CMYK Maize\/White\n <\/a>\n \n EPS<\/span> PMS Maize\/White\n <\/a>\n <\/div>\n <\/div>\n\n \n \n For digital & screen<\/p>\n
Web, email & presentation files<\/p>\n
Use these for websites, email signatures, PowerPoint, or social media. PNG preserves transparency; JPG is best for solid backgrounds.<\/p>\n\n
Maize \/ Blue<\/p>\n
\n \n JPG<\/span> RGB Maize\/Blue\n <\/a>\n \n PNG<\/span> PMS Maize\/Blue\n <\/a>\n <\/div>\n\n Maize \/ White<\/p>\n
\n \n PNG<\/span> RGB Maize\/White\n <\/a>\n <\/div>\n <\/div>\n\n\n\n<\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n\n<\/p>\n\n\n\n
\n\n\n\nInformal\/Bug Logo<\/h3>\n\n\n\n![\"\"](\"https:\/\/lh7-us.googleusercontent.com\/uzC-g_HHg3WYnRQHEKrJ2Qkp4jzQfL72Di91WZiAEmWAN_Donub019AWIl4zZU4dEYkPOvi38mEFENlefh6dT3gLvA2eiazlbpk-N-FC5EJSH9kANuTAgjXxIBMxk_oj9ibumw6CIBhTIDEuypaE9gc\")
<\/figure>\n\n\n\nUsage: Selective use only. <\/p>\n\n\n\n
Where to use it: internal visual communications, social media icons, merchandise or promotional items, and in other applications with approval from the Office of Marketing and Communications.<\/p>\n\n\n\n
If you have questions about logo usage or other brand guidelines, please use the Office of Marketing and Communications form at michiganross.umich.edu\/marketingrequest<\/a><\/strong><\/p>\n\n\n\n
<\/figure>\n\n\n\nUsage: Widely used across external visual communications. If you have questions about logo usage or other brand guidelines, please use the Office of Marketing and Communications form at michiganross.umich.edu\/marketingrequest<\/a><\/strong><\/strong><\/p>\n\n\n\n After consulting the logo guide, follow the links below to download the Michigan Ross primary logo.<\/p>\n\n\n For print<\/p>\n Vector files<\/p>\n Use these when placing the logo in InDesign, Illustrator, or sending files to a print vendor. EPS scales without quality loss at any size.<\/p>\n\n Maize \/ Blue<\/p>\n Maize \/ White<\/p>\n For digital & screen<\/p>\n Web, email & presentation files<\/p>\n Use these for websites, email signatures, PowerPoint, or social media. PNG preserves transparency; JPG is best for solid backgrounds.<\/p>\n\n Maize \/ Blue<\/p>\n Maize \/ White<\/p>\n <\/p>\n\n\n\n Usage: Selective use only. <\/p>\n\n\n\n Where to use it: internal visual communications, social media icons, merchandise or promotional items, and in other applications with approval from the Office of Marketing and Communications.<\/p>\n\n\n\n If you have questions about logo usage or other brand guidelines, please use the Office of Marketing and Communications form at michiganross.umich.edu\/marketingrequest<\/a><\/strong><\/p>\n\n\n\n
Where to use it: website and print, including viewbook, brochures, Dividend<\/em> magazine, internal environmental and way-finding graphics, promotional materials, etc.<\/p>\n\n\n\n
\n\n\n\nInformal\/Bug Logo<\/h3>\n\n\n\n
![\n PNG<\/span> RGB Maize\/Blue\n <\/a>\n <\/div>\n\n Maize \/ White<\/p>\n \n \n PNG<\/span> RGB Maize\/White\n <\/a>\n <\/div>\n\n Maize \/ Blue \/ White<\/p>\n \n \n PNG<\/span> RGB Maize\/Blue\/White\n <\/a>\n <\/div>\n <\/div>\n\n \n\n<\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n\n\n\n\n\nSchool Seal<\/h3>\n\n\n\nUsage: Very selective use. Where to use it: Commencement materials and official presidential communications only.<\/p>\n\n\n\n\n\n\n\nOther Guidelines<\/h3>\n\n\n\nIf you have questions about logo usage or other brand guidelines, please use the Office of Marketing and Communications form at michiganross.umich.edu\/marketingrequest<\/a><\/strong><\/p>\n\n\n\nPlease contact U-M Printing Services<\/a> to order stationery and business cards. They have our stationery template designs on file.<\/p>\n\n\n\nFor social media and certain other contexts \u2014 such as limited spaces on merchandise or in digital advertising, we may employ an informal visual identity.<\/p>\n\n\n\nTypefaces: <\/em>Content is represented by selected typefaces: Verlag<\/em>, League Gothic<\/em>, and Chronicle<\/em>. We use Univers<\/em> to pair text with our mark.<\/p>\n\n\n\nColors: We use the University of Michigan\u2019s colors \u2014 pms 282 blue, and pms 7406 maize. Our designers have developed a palette of secondary accents that serve to supplement our core brand colors.<\/p>\n](\"https:\/\/rossweb.bus.umich.edu\/style-guide\/wp-content\/uploads\/sites\/16\/2026\/04\/mross_bug_rgb_pos_maize-blue.png\"){kind=link}
![\n PNG<\/span> RGB Maize\/White\n <\/a>\n <\/div>\n\n Maize \/ Blue \/ White<\/p>\n \n \n PNG<\/span> RGB Maize\/Blue\/White\n <\/a>\n <\/div>\n <\/div>\n\n \n\n<\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n\n\n\n\n\nSchool Seal<\/h3>\n\n\n\nUsage: Very selective use. Where to use it: Commencement materials and official presidential communications only.<\/p>\n\n\n\n\n\n\n\nOther Guidelines<\/h3>\n\n\n\nIf you have questions about logo usage or other brand guidelines, please use the Office of Marketing and Communications form at michiganross.umich.edu\/marketingrequest<\/a><\/strong><\/p>\n\n\n\nPlease contact U-M Printing Services<\/a> to order stationery and business cards. They have our stationery template designs on file.<\/p>\n\n\n\nFor social media and certain other contexts \u2014 such as limited spaces on merchandise or in digital advertising, we may employ an informal visual identity.<\/p>\n\n\n\nTypefaces: <\/em>Content is represented by selected typefaces: Verlag<\/em>, League Gothic<\/em>, and Chronicle<\/em>. We use Univers<\/em> to pair text with our mark.<\/p>\n\n\n\nColors: We use the University of Michigan\u2019s colors \u2014 pms 282 blue, and pms 7406 maize. Our designers have developed a palette of secondary accents that serve to supplement our core brand colors.<\/p>\n](\"https:\/\/rossweb.bus.umich.edu\/style-guide\/wp-content\/uploads\/sites\/16\/2026\/04\/mross_bug_rgb_rev_maize-white.png\"){kind=link}
![\n PNG<\/span> RGB Maize\/Blue\/White\n <\/a>\n <\/div>\n <\/div>\n\n \n\n<\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n\n\n\n\n\nSchool Seal<\/h3>\n\n\n\nUsage: Very selective use. Where to use it: Commencement materials and official presidential communications only.<\/p>\n\n\n\n\n\n\n\nOther Guidelines<\/h3>\n\n\n\nIf you have questions about logo usage or other brand guidelines, please use the Office of Marketing and Communications form at michiganross.umich.edu\/marketingrequest<\/a><\/strong><\/p>\n\n\n\nPlease contact U-M Printing Services<\/a> to order stationery and business cards. They have our stationery template designs on file.<\/p>\n\n\n\nFor social media and certain other contexts \u2014 such as limited spaces on merchandise or in digital advertising, we may employ an informal visual identity.<\/p>\n\n\n\nTypefaces: <\/em>Content is represented by selected typefaces: Verlag<\/em>, League Gothic<\/em>, and Chronicle<\/em>. We use Univers<\/em> to pair text with our mark.<\/p>\n\n\n\nColors: We use the University of Michigan\u2019s colors \u2014 pms 282 blue, and pms 7406 maize. Our designers have developed a palette of secondary accents that serve to supplement our core brand colors.<\/p>\n](\"https:\/\/rossweb.bus.umich.edu\/style-guide\/wp-content\/uploads\/sites\/16\/2026\/04\/mross_bug_rgb_pos_maize-blue-white.png\"){kind=link}