{"id":193,"date":"2014-07-17T11:23:10","date_gmt":"2014-07-17T15:23:10","guid":{"rendered":"https:\/\/rossweb.bus.umich.edu\/style-guide\/basic_page\/downloads\/"},"modified":"2026-03-03T14:36:04","modified_gmt":"2026-03-03T19:36:04","slug":"downloads","status":"publish","type":"page","link":"https:\/\/rossweb.bus.umich.edu\/style-guide\/downloads\/","title":{"rendered":"Michigan Ross Logo Usage"},"content":{"rendered":"\n

Our Marketing Brand<\/h2>\n\n\n\n

The Ross School of Business has three official marks \u2014 the primary logo, the informal logo or \u201cbug.\u201d and the school seal. These marks are the presence by which we are recognized in physical and digital spaces, each having their own circumstances in which they should be used.<\/p>\n\n\n\n

Primary Logo<\/h3>\n\n\n\n
\"\"<\/figure>\n\n\n\n

Usage: Widely used across external visual communications.
Where to use it: website and print, including viewbook, brochures, Dividend<\/em> magazine, internal environmental and way-finding graphics, promotional materials, etc.<\/p>\n\n\n\n

Additional guidelines for the Michigan Ross primary logo are found below.<\/p>\n\n\n\n

\n
Michigan Ross Primary Logo Guide<\/a><\/div>\n<\/div>\n\n\n\n

After consulting the logo guide, follow the links below to download the Michigan Ross primary logo.<\/p>\n\n\n\n

CMYK Maize\/Blue<\/a> | CMYK Maize\/White<\/a><\/p>\n\n\n\n

PMS Maize\/Blue<\/a> | PMS Maize\/White<\/a><\/p>\n\n\n\n

RGB Maize\/Blue JPG<\/a> | PMS Maize\/Blue PNG<\/a> | RGB Maize\/White PNG<\/a><\/p>\n\n\n\n

\n\n\n\n

Informal\/Bug Logo<\/h3>\n\n\n\n
\"\"<\/figure>\n\n\n\n

Usage: Selective use only. <\/p>\n\n\n\n

Where to use it: internal visual communications, social media icons, merchandise or promotional items, and in other applications with approval from the Office of Marketing and Communications.<\/p>\n\n\n\n

Additional guidelines for the Michigan Ross informal\/bug logo are found below.<\/p>\n\n\n\n

\n
Michigan Ross Informal\/Bug Logo Guide<\/a><\/div>\n<\/div>\n\n\n\n

After consulting the logo guide, follow the links below to download the Michigan Ross informal\/bug logo.<\/p>\n\n\n\n

CMYK Maize\/Blue<\/a> | CMYK Maize\/White<\/a> | CMYK Maize\/Blue\/White<\/a><\/p>\n\n\n\n

PMS Maize\/Blue<\/a> | PMS Maize\/White<\/a><\/p>\n\n\n\n

RGB Maize\/Blue PNG<\/a> | RGB Maize\/White JPG<\/a> | RGB Maize\/Blue JPG<\/a><\/p>\n\n\n\n

\n\n\n\n

School Seal<\/h3>\n\n\n\n

Usage: Very selective use. 
Where to use it: Commencement materials and official presidential communications only.<\/p>\n\n\n\n

\n\n\n\n

Other Guidelines<\/h3>\n\n\n\n

Please contact U-M Printing Services<\/a> to order stationery and business cards. They have our stationery template designs on file.<\/p>\n\n\n\n

If you have questions about logo usage or other brand guidelines, please contact Katie Hogan (katihoga@umich.edu<\/a>) in the Office of Marketing and Communications.<\/p>\n\n\n\n

For social media and certain other contexts \u2014 such as limited spaces on merchandise or in digital advertising, we may employ an informal visual identity.<\/p>\n\n\n\n

Typefaces: <\/em>Content is represented by selected typefaces: Verlag<\/em>, League Gothic<\/em>, and Chronicle<\/em>.  We use Univers<\/em> to pair text with our mark.<\/p>\n\n\n\n

Colors: <\/em>We use the University of Michigan\u2019s colors \u2014 pms 282 blue, and pms 7406 maize. Our designers have developed a palette of secondary accents that serve to supplement our core brand colors.<\/p>\n","protected":false},"excerpt":{"rendered":"

Our Marketing Brand The Ross School of Business has three official marks \u2014 the primary logo, the informal logo or \u201cbug.\u201d and the school seal. These marks are the presence by which we are recognized in physical and digital spaces, each having their own circumstances in which they should be used. Primary Logo Usage: Widely…<\/p>\n","protected":false},"author":4819,"featured_media":182,"parent":0,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_lmt_disableupdate":"","_lmt_disable":"","advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","ep_exclude_from_search":false,"footnotes":"","advanced-sidebar-menu\/link-title":"","advanced-sidebar-menu\/exclude-page":false},"categories":[1],"tags":[],"ep_post_type":[29],"class_list":["post-193","page","type-page","status-publish","has-post-thumbnail","hentry","category-uncategorized","ep_post_type-page"],"acf":[],"taxonomy_info":{"category":[{"value":1,"label":"Uncategorized"}]},"featured_image_src_large":["https:\/\/rossweb.bus.umich.edu\/style-guide\/wp-content\/uploads\/sites\/16\/2014\/07\/MichiganRossHoriz_MB_RGB-1024x239.png",1024,239,true],"author_info":{"display_name":"Don DuChateau II","author_link":"https:\/\/rossweb.bus.umich.edu\/style-guide\/author\/duck\/"},"comment_info":"","coauthors":[],"author_meta":{"author_link":"https:\/\/rossweb.bus.umich.edu\/style-guide\/author\/duck\/","display_name":"Don DuChateau II"},"relative_dates":{"created":"Posted 12 years ago","modified":"Updated 1 month ago"},"absolute_dates":{"created":"Posted on July 17, 2014","modified":"Updated on March 3, 2026"},"absolute_dates_time":{"created":"Posted on July 17, 2014 11:23 am","modified":"Updated on March 3, 2026 2:36 pm"},"featured_img_caption":"","featured_img":"https:\/\/rossweb.bus.umich.edu\/style-guide\/wp-content\/uploads\/sites\/16\/2014\/07\/MichiganRossHoriz_MB_RGB.png","series_order":"","_links":{"self":[{"href":"https:\/\/rossweb.bus.umich.edu\/style-guide\/wp-json\/wp\/v2\/pages\/193","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rossweb.bus.umich.edu\/style-guide\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/rossweb.bus.umich.edu\/style-guide\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/rossweb.bus.umich.edu\/style-guide\/wp-json\/wp\/v2\/users\/4819"}],"replies":[{"embeddable":true,"href":"https:\/\/rossweb.bus.umich.edu\/style-guide\/wp-json\/wp\/v2\/comments?post=193"}],"version-history":[{"count":19,"href":"https:\/\/rossweb.bus.umich.edu\/style-guide\/wp-json\/wp\/v2\/pages\/193\/revisions"}],"predecessor-version":[{"id":2546,"href":"https:\/\/rossweb.bus.umich.edu\/style-guide\/wp-json\/wp\/v2\/pages\/193\/revisions\/2546"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rossweb.bus.umich.edu\/style-guide\/wp-json\/wp\/v2\/media\/182"}],"wp:attachment":[{"href":"https:\/\/rossweb.bus.umich.edu\/style-guide\/wp-json\/wp\/v2\/media?parent=193"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rossweb.bus.umich.edu\/style-guide\/wp-json\/wp\/v2\/categories?post=193"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rossweb.bus.umich.edu\/style-guide\/wp-json\/wp\/v2\/tags?post=193"},{"taxonomy":"ep_post_type","embeddable":true,"href":"https:\/\/rossweb.bus.umich.edu\/style-guide\/wp-json\/wp\/v2\/ep_post_type?post=193"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}