{"id":193,"date":"2014-07-17T11:23:10","date_gmt":"2014-07-17T15:23:10","guid":{"rendered":"https:\/\/rossweb.bus.umich.edu\/style-guide\/basic_page\/downloads\/"},"modified":"2026-05-29T07:17:42","modified_gmt":"2026-05-29T11:17:42","slug":"downloads","status":"publish","type":"page","link":"https:\/\/rossweb.bus.umich.edu\/style-guide\/downloads\/","title":{"rendered":"Logos & Downloads"},"content":{"rendered":"
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Our Marketing Brand<\/h2>\n\n\n\n

The Ross School of Business has three official marks \u2014 the primary logo, the informal logo or \u201cbug.\u201d and the school seal. These marks are the presence by which we are recognized in physical and digital spaces, each having their own circumstances in which they should be used. <\/p>\n\n\n\n

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Logo Questions\/Marketing Request<\/a><\/div>\n<\/div>\n\n\n\n
<\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n
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Primary Logo<\/h2>\n\n\n\n
\"mross<\/figure>\n\n\n\n

Usage: <\/strong>Widely used across external visual communications.<\/p>\n\n\n\n

Where to use it: <\/strong>website and print, including viewbook, brochures,Dividend<\/em> magazine, internal environmental and way-finding graphics, promotional materials, etc.<\/p>\n\n\n\n

How to use it: <\/strong>Logo Guide<\/a><\/p>\n\n\n\n

If you have questions about logo usage or other brand guidelines, please use the Office of Marketing and Communications form at michiganross.umich.edu\/marketingrequest<\/a><\/strong><\/p>\n\n\n\n

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For print<\/p>\n

Vector files<\/p>\n

Use these when placing the logo in InDesign, Illustrator, or sending files to a print vendor. EPS scales without quality loss at any size.<\/p>\n\n

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\n \"Michigan\n <\/div>\n
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Maize \/ Blue<\/p>\n

\n \n EPS<\/span> CMYK\n <\/a>\n \n EPS<\/span> PMS\n <\/a>\n <\/div>\n <\/div>\n <\/div>\n\n \n
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\n \"Michigan\n <\/div>\n
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Maize \/ White (reversed)<\/span><\/p>\n

\n \n EPS<\/span> CMYK\n <\/a>\n \n EPS<\/span> PMS\n <\/a>\n <\/div>\n <\/div>\n <\/div>\n\n <\/div>\n <\/div>\n\n \n
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For digital & screen<\/p>\n

Web, email & presentation files<\/p>\n

Use these for websites, email signatures, PowerPoint, or social media. PNG preserves transparency; JPG is best for solid backgrounds.<\/p>\n\n

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\n \"Michigan\n <\/div>\n
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Maize \/ Blue<\/p>\n

\n \n JPG<\/span> RGB\n <\/a>\n \n PNG<\/span> RGB\n <\/a>\n <\/div>\n <\/div>\n <\/div>\n\n \n
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\n \"Michigan\n <\/div>\n
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Maize \/ White (reversed)<\/span><\/p>\n

\n \n PNG<\/span> RGB\n <\/a>\n <\/div>\n <\/div>\n <\/div>\n\n <\/div>\n <\/div>\n\n<\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n
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Informal\/Bug Logo<\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

Usage:<\/strong> Selective use only. 
Where to use it: <\/strong>internal visual communications, social media icons, merchandise or promotional items, and in other applications with approval from the Office of Marketing and Communications.
How to use it:<\/strong> Michigan Ross Informal\/Bug Logo Guide<\/a><\/p>\n\n\n\n

If you have questions about logo usage or other brand guidelines, please use the Office of Marketing and Communications form at michiganross.umich.edu\/marketingrequest<\/a><\/strong><\/p>\n\n\n\n

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For print<\/p>\n

Vector files<\/p>\n

Use these when placing the logo in InDesign, Illustrator, or sending files to a print vendor. EPS scales without quality loss at any size.<\/p>\n\n

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\n \"Michigan\n <\/div>\n
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Maize \/ Blue<\/p>\n

\n \n EPS<\/span> CMYK\n <\/a>\n \n EPS<\/span> PMS\n <\/a>\n <\/div>\n <\/div>\n <\/div>\n\n \n
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\n \"Michigan\n <\/div>\n
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Maize \/ White (reversed)<\/span><\/p>\n

\n \n EPS<\/span> CMYK\n <\/a>\n \n EPS<\/span> PMS\n <\/a>\n <\/div>\n <\/div>\n <\/div>\n\n \n
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\n \"Michigan\n <\/div>\n
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Maize \/ Blue \/ White<\/p>\n

\n \n EPS<\/span> CMYK\n <\/a>\n \n EPS<\/span> PMS\n <\/a>\n <\/div>\n <\/div>\n <\/div>\n\n <\/div>\n <\/div>\n\n \n
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For digital & screen<\/p>\n

Web, email & presentation files<\/p>\n

Use these for websites, email signatures, PowerPoint, or social media. PNG preserves transparency at any size.<\/p>\n\n

\n\n \n
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\n \"Michigan\n <\/div>\n
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Maize \/ Blue<\/p>\n

\n \n PNG<\/span> RGB\n <\/a>\n <\/div>\n <\/div>\n <\/div>\n\n \n
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\n \"Michigan\n <\/div>\n
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Maize \/ White (reversed)<\/span><\/p>\n

\n \n PNG<\/span> RGB\n <\/a>\n <\/div>\n <\/div>\n <\/div>\n\n \n
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\n \"Michigan\n <\/div>\n
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Maize \/ Blue \/ White<\/p>\n

\n \n PNG<\/span> RGB\n <\/a>\n <\/div>\n <\/div>\n <\/div>\n\n <\/div>\n <\/div>\n\n<\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n
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School Seal<\/h2>\n\n\n\n

Usage: <\/strong>Very selective use. 
Where to use it: <\/strong>Commencement materials and official presidential communications only.<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n

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Templates<\/h2>\n\n\n\n\n \n

\n Questions about templates or need something different? Fill out the marketing request form<\/a>.\n <\/p>\n\n\n \n

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Templates<\/p>\n

PowerPoint<\/p>\n

Use for presentations and decks. Built with Ross brand colors, fonts, and approved slide layouts.<\/p>\n

\n \n PPTX<\/span> Ross PowerPoint Template\n <\/a>\n <\/div>\n <\/div>\n\n \n
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Letterhead & Envelopes<\/p>\n

Microsoft Word templates for official correspondence and mailing.<\/p>\n

\n \n DOCX<\/span> Ross Letterhead\n <\/a>\n \n DOCX<\/span> Envelope (#10)\n <\/a>\n <\/div>\n <\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n
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Other Guidelines<\/h2>\n\n\n\n

If you have questions about logo usage or other brand guidelines, please use the Office of Marketing and Communications form at michiganross.umich.edu\/marketingrequest<\/a><\/strong><\/p>\n\n\n\n

Please contact U-M Printing Services<\/a> to order stationery and business cards. They have our stationery template designs on file.<\/p>\n\n\n\n

For social media and certain other contexts \u2014 such as limited spaces on merchandise or in digital advertising, we may employ an informal visual identity.<\/p>\n\n\n\n

Typefaces:<\/strong> Content is represented by selected typefaces: Verlag<\/em>, League Gothic<\/em>, and Chronicle<\/em>.\u00a0 We use Univers<\/em> to pair text with our mark. Open Sans <\/em>is used on the website and digital.<\/p>\n\n\n\n

Colors: <\/strong>We use the University of Michigan\u2019s colors \u2014 pms 282 blue, and pms 7406 maize. Our designers have developed a palette of secondary accents that serve to supplement our core brand colors.<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n\n

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