Marketing & Communications IP Warming The project team is gearing up to begin the IP (Internet Protocol) warming process for Marketing Cloud starting February 7th. IP warming is the practice of gradually increasing the volume of mail sent via a dedicated IP address that will begin in February with Graduate Program email campaigns. This gradual…
Strategy Governance Group We are pleased to announce that a Strategy Governance group has been formulated for the Ross Insight initiative. This team is responsible for governance around data, CRM implementations and budget recommendations. It represents the 5 major disciplines: Admissions Academics Development/Alumni Executive Education Marketing & Communications This team has been working on a…
MPathways application data is being mapped to load into a test environment for all graduate and undergraduate programs here at Ross. This will provide a nightly update of all applications submitted for Ross programs in one location. The Marketing Cloud development is underway as we work to define the email sender profiles for each graduate program,…
Ross Insight The winner of the Name the Salesforce Initiative is Cheryl Bullister, Administrative Coordinator/Project Coordinator for the MAcc Program In case you didn’t make it to the meeting, the Ross IT project implementation team unveiled the new Ross CRM website (a link will be provided on iMpact for easy access). This is where you can view details about the project like: Our 2…
Ross Marketing and Communications update The Ross Marketing and Communications team provides recruitment marketing services and analytics for several departments here at Ross. This means that with this department going first, we will be touching on a lot of data mapping upfront, which is good news for the rest of you! A lot of data…
Salesforce Administrator Training Ross hosted the Salesforce Administrator Training in July for those who were interested in learning more about the setup, security and structure of Salesforce. The training was opened up to units and schools across campus, and the response was so great that we had to schedule 2 sessions of 18 attendees. We…
The Ross CRM (Constituent Relationship Management) Implementation Team has been busy formulating a project roadmap, finalizing the RFP (Request for Proposal), and has begun working with Procurement on the purchase of the following products identified by Sierra Cedar to meet the needs of Ross. Salesforce CRM Sales Cloud Salesforce Marketing Cloud and Social Studio Salesforce Communities a robust event management…
We want to thank you for your participation in our recent discovery meetings with Sierra Cedar, our Salesforce implementation partner. The information gathered will help us define a system that will help you achieve your business goals for recruitment, current student interaction and building alumni relationships. These sessions proved that Ross is a hard working…
What are we changing: we are creating a new Homepage, redesigning the menus, and adding new role-specific pages for students, faculty, and staff. We are also improving how iMpact appears on mobile devices. Why are we making these changes: Our students, faculty, staff, and alumni have unique needs and interests. Our goal is to provide…
Dear Colleagues, The fall season is officially here! The leaves are starting to change color, classes are in full swing, and a lot is happening around the school. I want to start by thanking everyone who attended the State of the School yesterday, where we talked about our accomplishments over the past year and our…
