Brand Standards: Visual Standards & Editorial Style Guide
The Michigan Ross brand identity is one of our most valuable assets — recognized worldwide and immediately connecting us with the hearts and minds of our audiences.
Use the resources below to keep our brand consistent and strong across all communications.
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Editorial Style Guides
Voice, tone, grammar, and writing standards.
Logo & Downloads
Primary logo, bug, school seal, templates, and approved file formats.
Explore Downloads
Email Signatures
Approved formats and setup instructions.
Explore Email Signatures
Ross Branded Promotional Products
Guidelines for approved merchandise and swag.
Explore Promotional Products
Questions about logos or brand guidelines? Contact the Office of Marketing and Communications at michiganross.umich.edu/marketingrequest.
