Brand Standards: Visual Standards & Editorial Style Guide

The Michigan Ross and University of Michigan brand identity is one of our most valuable assets. It is recognized worldwide and immediately connects us with the hearts and minds of our audiences.
We encourage you to use the useful tips, guidelines, and resources on this site to keep our brand consistent and strong.

The Michigan Ross brand serves to attract prospective students, increase our global reputation, and cement our leadership.

Brands are often communicated through:

  1. Logo or mark 
  2. Consistent voice throughout communication
  3. Consistent visual communication  

We make our brand stronger when we consistently use a common set of expressions — visually, written, and verbally. Guidelines on this site share how we, as members of the Michigan Ross community, can continue to properly portray our brand and strengthen its global position.