Logos & Downloads
Our Marketing Brand
The Ross School of Business has three official marks — the primary logo, the informal logo or “bug.” and the school seal. These marks are the presence by which we are recognized in physical and digital spaces, each having their own circumstances in which they should be used.
Primary Logo
Usage: Widely used across external visual communications.
Where to use it: website and print, including viewbook, brochures,Dividend magazine, internal environmental and way-finding graphics, promotional materials, etc.
How to use it: Logo Guide
If you have questions about logo usage or other brand guidelines, please use the Office of Marketing and Communications form at michiganross.umich.edu/marketingrequest
For print
Vector files
Use these when placing the logo in InDesign, Illustrator, or sending files to a print vendor. EPS scales without quality loss at any size.
For digital & screen
Web, email & presentation files
Use these for websites, email signatures, PowerPoint, or social media. PNG preserves transparency; JPG is best for solid backgrounds.
Informal/Bug Logo
Usage: Selective use only.
Where to use it: internal visual communications, social media icons, merchandise or promotional items, and in other applications with approval from the Office of Marketing and Communications.
How to use it: Michigan Ross Informal/Bug Logo Guide
If you have questions about logo usage or other brand guidelines, please use the Office of Marketing and Communications form at michiganross.umich.edu/marketingrequest
For print
Vector files
Use these when placing the logo in InDesign, Illustrator, or sending files to a print vendor. EPS scales without quality loss at any size.
For digital & screen
Web, email & presentation files
Use these for websites, email signatures, PowerPoint, or social media. PNG preserves transparency at any size.
School Seal
Usage: Very selective use.
Where to use it: Commencement materials and official presidential communications only.
Templates
Questions about templates or need something different? Fill out the marketing request form.
Templates
PowerPoint
Use for presentations and decks. Built with Ross brand colors, fonts, and approved slide layouts.
Letterhead & Envelopes
Microsoft Word templates for official correspondence and mailing.
Other Guidelines
If you have questions about logo usage or other brand guidelines, please use the Office of Marketing and Communications form at michiganross.umich.edu/marketingrequest
Please contact U-M Printing Services to order stationery and business cards. They have our stationery template designs on file.
For social media and certain other contexts — such as limited spaces on merchandise or in digital advertising, we may employ an informal visual identity.
Typefaces: Content is represented by selected typefaces: Verlag, League Gothic, and Chronicle. We use Univers to pair text with our mark. Open Sans is used on the website and digital.
Colors: We use the University of Michigan’s colors — pms 282 blue, and pms 7406 maize. Our designers have developed a palette of secondary accents that serve to supplement our core brand colors.
