Michigan Ross Logo Usage
Our Marketing Brand
The Ross School of Business has three official marks — the primary logo, the informal logo or “bug.” and the school seal. These marks are the presence by which we are recognized in physical and digital spaces, each having their own circumstances in which they should be used.
If you have questions about logo usage or other brand guidelines, please use the Office of Marketing and Communications form at michiganross.umich.edu/marketingrequest
Primary Logo
Usage: Widely used across external visual communications.
Where to use it: website and print, including viewbook, brochures, Dividend magazine, internal environmental and way-finding graphics, promotional materials, etc.
If you have questions about logo usage or other brand guidelines, please use the Office of Marketing and Communications form at michiganross.umich.edu/marketingrequest
After consulting the logo guide, follow the links below to download the Michigan Ross primary logo.
For print
Vector files
Use these when placing the logo in InDesign, Illustrator, or sending files to a print vendor. EPS scales without quality loss at any size.
Maize / Blue
Maize / White
For digital & screen
Web, email & presentation files
Use these for websites, email signatures, PowerPoint, or social media. PNG preserves transparency; JPG is best for solid backgrounds.
Maize / Blue
Maize / White
Informal/Bug Logo
Usage: Selective use only.
Where to use it: internal visual communications, social media icons, merchandise or promotional items, and in other applications with approval from the Office of Marketing and Communications.
If you have questions about logo usage or other brand guidelines, please use the Office of Marketing and Communications form at michiganross.umich.edu/marketingrequest
After consulting the logo guide, follow the links below to download the Michigan Ross informal/bug logo.
For print
Vector files
Use these when placing the logo in InDesign, Illustrator, or sending files to a print vendor. EPS scales without quality loss at any size.
Maize / Blue
Maize / White
Maize / Blue / White
For digital & screen
Web, email & presentation files
Use these for websites, email signatures, PowerPoint, or social media. PNG preserves transparency at any size.
Maize / Blue
Maize / White
Maize / Blue / White
School Seal
Usage: Very selective use.
Where to use it: Commencement materials and official presidential communications only.
Other Guidelines
If you have questions about logo usage or other brand guidelines, please use the Office of Marketing and Communications form at michiganross.umich.edu/marketingrequest
Please contact U-M Printing Services to order stationery and business cards. They have our stationery template designs on file.
For social media and certain other contexts — such as limited spaces on merchandise or in digital advertising, we may employ an informal visual identity.
Typefaces: Content is represented by selected typefaces: Verlag, League Gothic, and Chronicle. We use Univers to pair text with our mark.
Colors: We use the University of Michigan’s colors — pms 282 blue, and pms 7406 maize. Our designers have developed a palette of secondary accents that serve to supplement our core brand colors.
