April 2017

Admissions

The FTMBA, PTMBA, BBA, and MAcc Admissions teams are gearing up for data migration of prospective student and applicant data from the campus Admissions Pilot Salesforce instance onto the new Ross Salesforce instance the week of May 22nd. The project team has finalized the mapping for an Eventbrite integration into Salesforce so that Admissions and Marketing teams will be able to track marketing campaigns, application data, and event attendance all in the same CRM.

Marketing Cloud

With the onboarding of the BBA admissions team, we discovered that they will need to send email campaigns to prospective students. The project team will be working with Sierra-Cedar, our implementation partner, to train the admissions users on how to create email campaigns in Salesforce and how to create and send emails through Marketing Cloud. We are working closely with the Ross Marketing and Communications team to ensure proper access and usage of the Marketing Cloud.

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  • June 2017

    Admissions The data migration from the Admissions Pilot Org to Ross Insight is now complete. The project team is working on finalizing the new BBA Application Evaluation Tool in Salesforce. Interested in utilizing this tool in the future? Send us an email to the group below. The FTMBA, PTMBA, MAcc, and BBA admissions Salesforce users…

  • September 2016

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  • October 2016

    Ross Insight The winner of the Name the Salesforce Initiative is Cheryl Bullister, Administrative Coordinator/Project Coordinator for the MAcc Program In case you didn’t make it to the meeting, the Ross IT project implementation team unveiled the new Ross CRM website (a link will be provided on iMpact for easy access). This is where you can view details about the project like: Our 2…

  • August 2016

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  • September 2017

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  • November 2016

    MPathways application data is being mapped to load into a test environment for all graduate and undergraduate programs here at Ross. This will provide a nightly update of all applications submitted for Ross programs in one location. The Marketing Cloud development is underway as we work to define the email sender profiles for each graduate program,…