Executive Education is live in Ross Insight as of June 4. We migrated their Act! data into Ross Insight and integrated their course registration tool, Flatbridge. We are currently completing post-data migration cleanup as well as final adjustments to the Flatbridge integration.
We are resuming discovery and requirements collection with EMBA.
Admissions The project team held discovery meetings for MSCM, MM, Global MBA, and Executive MBA for the Salesforce implementation. The next steps for the project team will be to complete data integration with Collegenet (our application vendor) in order to make in-progress applicant data available to salesforce. Then, the team will conduct the EMBA Act!…
Ross Marketing and Communications update The Ross Marketing and Communications team provides recruitment marketing services and analytics for several departments here at Ross. This means that with this department going first, we will be touching on a lot of data mapping upfront, which is good news for the rest of you! A lot of data…
Engagement Scores As of April 30, we have rolled out Engagement Scores to Ross Insight. Each contact in Ross Insight will have an “engagement score” which quantifies how much interaction they have had with the Ross School of Business. All programs will have access to Engagement Scores. Engagement Scores are based on email interactions, activities…
Marketing & Communications IP Warming The project team is gearing up to begin the IP (Internet Protocol) warming process for Marketing Cloud starting February 7th. IP warming is the practice of gradually increasing the volume of mail sent via a dedicated IP address that will begin in February with Graduate Program email campaigns. This gradual…
Year Two Roadmap We were successful in meeting our Year One goal of establishing the base level services for Ross Insight, moving Marketing & Communications off their previous email tool and onto the Marketing Cloud within Ross Insight, and bringing the four largest Admissions groups (FTMBA, PTMBA, MAcc, and Undergraduate) over from the Salesforce Pilot…
Strategy Governance Group We are pleased to announce that a Strategy Governance group has been formulated for the Ross Insight initiative. This team is responsible for governance around data, CRM implementations and budget recommendations. It represents the 5 major disciplines: Admissions Academics Development/Alumni Executive Education Marketing & Communications This team has been working on a…
