Engagement Scores As of April 30, we have rolled out Engagement Scores to Ross Insight. Each contact in Ross Insight will have an “engagement score” which quantifies how much interaction they have had with the Ross School of Business. All programs will have access to Engagement Scores. Engagement Scores are based on email interactions, activities…
Admissions The project team held discovery meetings for MSCM, MM, Global MBA, and Executive MBA for the Salesforce implementation. The next steps for the project team will be to complete data integration with Collegenet (our application vendor) in order to make in-progress applicant data available to salesforce. Then, the team will conduct the EMBA Act!…
Year Two Roadmap We were successful in meeting our Year One goal of establishing the base level services for Ross Insight, moving Marketing & Communications off their previous email tool and onto the Marketing Cloud within Ross Insight, and bringing the four largest Admissions groups (FTMBA, PTMBA, MAcc, and Undergraduate) over from the Salesforce Pilot…
Admissions The data migration from the Admissions Pilot Org to Ross Insight is now complete. The project team is working on finalizing the new BBA Application Evaluation Tool in Salesforce. Interested in utilizing this tool in the future? Send us an email to the group below. The FTMBA, PTMBA, MAcc, and BBA admissions Salesforce users…
Admissions The Admissions Pilot Org migration is happening next week. This means there will be a freeze on the pilot org for Ross users starting May 23rd. The FTMBA, PTMBA, MAcc, and BBA admissions teams should not add any contacts or make edits to records or this data will not be migrated. The project team will send…
Admissions The FTMBA, PTMBA, BBA, and MAcc Admissions teams are gearing up for data migration of prospective student and applicant data from the campus Admissions Pilot Salesforce instance onto the new Ross Salesforce instance the week of May 22nd. The project team has finalized the mapping for an Eventbrite integration into Salesforce so that Admissions…
Marketing Our Marketing team continued transitioning their program recruitment email campaigns to Marketing Cloud as part of our IP warming. While there were challenges with having emails sent to the Google Gmail Domain (emails going to spam and not inbox), we are seeing improvements with gmail open rates. The Ross Development and Alumni Relations team…
We want to thank you for your participation in our recent discovery meetings with Sierra Cedar, our Salesforce implementation partner. The information gathered will help us define a system that will help you achieve your business goals for recruitment, current student interaction and building alumni relationships. These sessions proved that Ross is a hard working…
