Los Angeles Editorial Style Guide

Editorial Resources and Style Guide

This style guide should be followed in Michigan Ross publications, emails, and on the Michigan Ross website. This document is regularly updated, For style questions not covered here, please contact Nicholle Cardinal, writer/editor at ndcard@umich.edu.

You may also refer to the U-M style guide for additional questions.

Public Michigan Ross Los Angeles Page

Writing the Official Name

Official name usage: 

  1. Ross School of Business – use on first reference, per style guide
  2. Michigan Ross Los Angeles (first reference to the campus, second reference to the school) 
  3. Ross LA (third reference and references throughout)

What to use in a headline: Ex. Michigan Ross Los Angeles Hosts Event for Alumni.

Don’ts

  • Ross Los Angeles
  • Michigan Ross LA
  • Ross School of Business LA

DON’T include a dash, it’s NOT: Michigan Ross – Los Angeles

DON’T include a comma, it’s NOT: Michigan Ross, Los Angeles

Students can be referred to as LA EMBA students.

Campus

This is a campus, NOT a location or satellite campus.

The Michigan Ross Los Angeles campus – lower case c.

DTLA (downtown Los Angeles) is only used when talking to the LA market. We don’t want to assume anyone outside of LA is familiar with DTLA. Mostly for marketing/advertising purposes, not in writing. 

We don’t need to say downtown Los Angeles in general references. Ex. Michigan Ross Los Angeles, in downtown Los Angeles, is hosting events for alumni. Not used in official naming; only used in a specific instance, like on the Locations page, for example. 

Official campus room names: 

  • Official campus room names: 
  • Grand Colloquium
  • Maize Classroom (north)
  • Blue Classroom (south)
  • Group Study 
  • The Diag (Terrace)

Outdoor spaces should be referred to as “Terrace” rather than balcony or patio. Ex. the classroom terrace or the main terrace.

Boilerplate

How to talk about the campus in formal settings

Michigan Ross Los Angeles, located at The Grand LA in downtown Los Angeles, is the West Coast campus of the Stephen M. Ross School of Business. The 20,000-square-foot facility includes the school’s top-ranked Executive MBA Program and Executive Education offerings, providing a high-quality academic experience that is consistent with programs available in Ann Arbor. It also features event spaces for both alumni and public use, fostering a vibrant community of professional connection and collaboration in the heart of the city.

This campus builds on the strong ties Michigan Ross and the University of Michigan have to the West Coast, where it has had an academic presence since 2012. California is home to the largest population of Michigan Ross alumni outside of Michigan, making the Los Angeles campus an ideal location for networking, career development, and executive learning.