October 2016
Ross Insight
The winner of the Name the Salesforce Initiative is Cheryl Bullister, Administrative Coordinator/Project Coordinator for the MAcc Program
In case you didn’t make it to the meeting, the Ross IT project implementation team unveiled the new Ross CRM website (a link will be provided on iMpact for easy access). This is where you can view details about the project like:
- Our 2 year roadmap
- Kick-Off Meeting presentation slides
- News and Updates
- What is a CRM?
- Contact Information
- Documentation
In other news…
We officially purchased a Salesforce Marketing Cloud account for marketing automation. We are working with consultants from Balance Digital Marketing, based out of Indianapolis, to migrate the Ross Marketing and Communications email campaigns from their current system.
We are also working on finalizing contracts for an ETL tool (Extract, Transform, Load), which basically lets us load data from other sources, like MPathways, and translates it into a standardized format for easy reporting in Salesforce.
The transformation of MPathways student data for admissions and recruiting is underway which will provide student contact information and application data in Salesforce. Our goal is to provide a 360 degree view of prospective student email campaigns, event attendance, application status and general program interest all in one system.
