March 2017
Marketing
Our Marketing team continued transitioning their program recruitment email campaigns to Marketing Cloud as part of our IP warming. While there were challenges with having emails sent to the Google Gmail Domain (emails going to spam and not inbox), we are seeing improvements with gmail open rates.
The Ross Development and Alumni Relations team joined in on the Marketing Cloud fun by sending event reminder email campaigns to alumni in Las Vegas and Houston. Dividend Magazine and other alumni news emails will also be sent out of Marketing Cloud going forward.
As we on-board the admissions teams, we will be able to see emails sent from Marketing, Development / Alumni Relations, and Admissions on each contact record.
Admissions
The project team kicked off the migration for MAcc, PTMBA, FTMBA, and BBA Admissions units to move from the Salesforce Admissions pilot org to Ross Insight. A key component of this migration is the ability to track event attendance for prospective students.
The original budget proposal for the project included the purchase of CVENT, a robust event tool that integrates with Salesforce, but due to budget constraints for FY 2018, the project team has been exploring alternative solutions. Testing is underway for an Eventbrite integration which will allow for event attendance to be tied to applicant data, and will allow teams to track the ROI on events, like how many matriculated students attended your events.
