April 2018

Byrossitcmsadmins

Engagement Scores

As of April 30, we have rolled out Engagement Scores to Ross Insight. Each contact in Ross Insight will have an “engagement score” which quantifies how much interaction they have had with the Ross School of Business. All programs will have access to Engagement Scores. Engagement Scores are based on email interactions, activities and tasks, and events. Scores are updated overnight. For more information about how to use Engagement Scores see the overview.

This initial rollout is a pilot test. During the next few months, we will gather data and feedback and then reevaluate and refine the algorithm in coordination with the Marketing & Communications team. Submit feedback to RossITSupport@umich.edu.

Next on the Roadmap

We expect to have Executive Education up and running on Ross Insight by end of June, and we are beginning timeline discussions with EMBA.

Similar Posts

  • January 2017

    Byrossitcmsadmins

    Marketing & Communications IP Warming The project team is gearing up to begin the IP (Internet Protocol) warming process for Marketing Cloud starting February 7th. IP warming is the practice of gradually increasing the volume of mail sent via a dedicated IP address that will begin in February with Graduate Program email campaigns. This gradual…

  • June 2017

    Byrossitcmsadmins

    Admissions The data migration from the Admissions Pilot Org to Ross Insight is now complete. The project team is working on finalizing the new BBA Application Evaluation Tool in Salesforce. Interested in utilizing this tool in the future? Send us an email to the group below. The FTMBA, PTMBA, MAcc, and BBA admissions Salesforce users…

  • February 2017

    Byrossitcmsadmins

    Marketing & Communications Emails Sent! On February 7th, we met our deadline and sent the first emails out of Marketing Cloud! Additional emails have been sent in the days following and this continues the previously mentioned IP warming process which will continue for 30 days. At the conclusion of that time, email providers should consider…

  • May 2017

    Byrossitcmsadmins

    Admissions The Admissions Pilot Org migration is happening next week. This means there will be a freeze on the pilot org for Ross users starting May 23rd. The FTMBA, PTMBA, MAcc, and BBA admissions teams should not add any contacts or make edits to records or this data will not be migrated. The project team will send…

  • September 2016

    Byrossitcmsadmins

    Ross Marketing and Communications update The Ross Marketing and Communications team provides recruitment marketing services and analytics for several departments here at Ross. This means that with this department going first, we will be touching on a lot of data mapping upfront, which is good news for the rest of you! A lot of data…

  • November 2016

    Byrossitcmsadmins

    MPathways application data is being mapped to load into a test environment for all graduate and undergraduate programs here at Ross. This will provide a nightly update of all applications submitted for Ross programs in one location. The Marketing Cloud development is underway as we work to define the email sender profiles for each graduate program,…