April 2018

Byrossitcmsadmins

Engagement Scores

As of April 30, we have rolled out Engagement Scores to Ross Insight. Each contact in Ross Insight will have an “engagement score” which quantifies how much interaction they have had with the Ross School of Business. All programs will have access to Engagement Scores. Engagement Scores are based on email interactions, activities and tasks, and events. Scores are updated overnight. For more information about how to use Engagement Scores see the overview.

This initial rollout is a pilot test. During the next few months, we will gather data and feedback and then reevaluate and refine the algorithm in coordination with the Marketing & Communications team. Submit feedback to RossITSupport@umich.edu.

Next on the Roadmap

We expect to have Executive Education up and running on Ross Insight by end of June, and we are beginning timeline discussions with EMBA.

Similar Posts

  • October 2016

    Byrossitcmsadmins

    Ross Insight The winner of the Name the Salesforce Initiative is Cheryl Bullister, Administrative Coordinator/Project Coordinator for the MAcc Program In case you didn’t make it to the meeting, the Ross IT project implementation team unveiled the new Ross CRM website (a link will be provided on iMpact for easy access). This is where you can view details about the project like: Our 2…

  • April 2016

    Byrossitcmsadmins

    We want to thank you for your participation in our recent discovery meetings with Sierra Cedar, our Salesforce implementation partner. The information gathered will help us define a system that will help you achieve your business goals for recruitment, current student interaction and building alumni relationships. These sessions proved that Ross is a hard working…

  • December 2016

    Byrossitcmsadmins

    Strategy Governance Group We are pleased to announce that a Strategy Governance group has been formulated for the Ross Insight initiative. This team is responsible for governance around data, CRM implementations and budget recommendations. It represents the 5 major disciplines: Admissions Academics Development/Alumni Executive Education Marketing & Communications This team has been working on a…

  • February 2017

    Byrossitcmsadmins

    Marketing & Communications Emails Sent! On February 7th, we met our deadline and sent the first emails out of Marketing Cloud! Additional emails have been sent in the days following and this continues the previously mentioned IP warming process which will continue for 30 days. At the conclusion of that time, email providers should consider…

  • January 2017

    Byrossitcmsadmins

    Marketing & Communications IP Warming The project team is gearing up to begin the IP (Internet Protocol) warming process for Marketing Cloud starting February 7th. IP warming is the practice of gradually increasing the volume of mail sent via a dedicated IP address that will begin in February with Graduate Program email campaigns. This gradual…

  • July 2019

    Byrossitcmsadmins

    The Ross IT team is excited to announce it will continue to host Salesforce office hours.  During office hours, various members of the Ross IT team will be available to assist with Salesforce-related questions and help troubleshoot issues.  The next session of office hours will take place from 9:00 am until 11:00 am in Ross 3010 on Thursday, July 11th. You are welcome to…