November 2016

Byrossitcmsadmins

MPathways application data is being mapped to load into a test environment for all graduate and undergraduate programs here at Ross. This will provide a nightly update of all applications submitted for Ross programs in one location.

The Marketing Cloud development is underway as we work to define the email sender profiles for each graduate program, a custom subscription center for all graduate prospective students to opt in or out of Ross marketing emails, and an email approval process. 

Our next tool purchase for the Salesforce initiative will allow for data to be collected from a web based form and loaded into Salesforce. Form Assembly is the tool currently being used in the campus Admissions Pilot Salesforce instance and has allowed for event registration data and website inquiry form data to be loaded into Salesforce. We will utilize this same functionality beginning with creating web inquiry forms for all Ross programs on our website to capture prospective student interest for email campaigns. 

Michigan CRM COP

Are you interested in learning more about other campus CRM initiatives? Join the Michigan CRM Community of Practice. The next meeting will be right here at Ross on December 9th.

Similar Posts

  • April 2016

    Byrossitcmsadmins

    We want to thank you for your participation in our recent discovery meetings with Sierra Cedar, our Salesforce implementation partner. The information gathered will help us define a system that will help you achieve your business goals for recruitment, current student interaction and building alumni relationships. These sessions proved that Ross is a hard working…

  • March 2017

    Byrossitcmsadmins

    Marketing Our Marketing team continued transitioning their program recruitment email campaigns to Marketing Cloud as part of our IP warming. While there were challenges with having emails sent to the Google Gmail Domain (emails going to spam and not inbox), we are seeing improvements with gmail open rates. The Ross Development and Alumni Relations team…

  • June 2017

    Byrossitcmsadmins

    Admissions The data migration from the Admissions Pilot Org to Ross Insight is now complete. The project team is working on finalizing the new BBA Application Evaluation Tool in Salesforce. Interested in utilizing this tool in the future? Send us an email to the group below. The FTMBA, PTMBA, MAcc, and BBA admissions Salesforce users…

  • July 2016

    Byrossitcmsadmins

    The Ross CRM (Constituent Relationship Management) Implementation Team has been busy formulating a project roadmap, finalizing the RFP (Request for Proposal), and has begun working with Procurement on the purchase of the following products identified by Sierra Cedar to meet the needs of Ross. Salesforce CRM Sales Cloud Salesforce Marketing Cloud and Social Studio Salesforce Communities a robust event management…

  • Project Proposal Process

    Byrossitcmsadmins

    Year Two Roadmap We were successful in meeting our Year One goal of establishing the base level services for Ross Insight, moving Marketing & Communications off their previous email tool and onto the Marketing Cloud within Ross Insight, and bringing the four largest Admissions groups (FTMBA, PTMBA, MAcc, and Undergraduate) over from the Salesforce Pilot…

  • February 2017

    Byrossitcmsadmins

    Marketing & Communications Emails Sent! On February 7th, we met our deadline and sent the first emails out of Marketing Cloud! Additional emails have been sent in the days following and this continues the previously mentioned IP warming process which will continue for 30 days. At the conclusion of that time, email providers should consider…