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Course Descriptions – MKT 419: Customer-Base Analysis and Valuation

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https://www.bus.umich.edu/Courses/Default.aspx?course_id=14022 MKT 419: Customer-Base Analysis and Valuation Credit Hours: 1.5 hours, Terms Offered: F24(A) Taught By: Eric Schwartz Course Prerequisites: [BBA Sophomore, BBA Junior, BBA Senior] or [Non-Ross Junior or senior] or [Business Minor] Advisory Prerequisites: MKT 300 or 302; TO 301 or similar statistics classes Customer-Base Analysis and Valuation — The course centers customer-base analysis to improve customer relationship…

Signatures

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Email signatures include professional, business-related information above the Michigan Ross logo image, as well as optional social media icons and selected contact information. As a way to guide people to use the personal pronouns you prefer and show solidarity for intersex, transgender, nonbinary, and gender nonconforming people, we invite you to add the following statement to your email signature under…

New Partnership between Michigan Ross and the U-M College of Engineering

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Michigan Ross currently has several dual degree programs for undergraduate students who are also interested in pursuing academic areas outside of business. Thanks to a new cross-campus partnership between Ross and the College of Engineering, there will soon be an easier path for students who want to earn degrees in business and computer science.  A team of individuals from Ross and Michigan…

The Office of Action-Based Learning Collaborates to Ensure Student Success

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Action-based learning is one of the core tenets of education at Michigan Ross. Nine of the 10 degree programs at Ross incorporate Multidisciplinary Action Projects, the Consulting Studio, or the Living Business Leadership Experience as part of their curriculum, giving students a chance to apply everything they’ve learned in the classroom to make a difference with a real organization before…

March Message from the Dean

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Dear colleagues, It’s hard to believe that we’re quickly approaching the end of this academic year. Commencement is just around the corner and in a little over a month, some of our academic programs will be welcoming new students.  We’re also nearing the end of this year’s student admissions season, and I’m very pleased to share updates on it. Below…

New Furniture Around Michigan Ross

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There are plenty of new places to meet around Ross now that all of the new furniture has been delivered. This was an effort by the Michigan Ross Operations team to increase accessibility, as well as create more versatile spaces for faculty, staff, and students to study, collaborate, and meet.  The old furniture was donated to the School of Public…

Recent Staff Hires & Service Milestones

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Over the last month, Michigan Ross has welcomed one new hire. You may see her around the school, so be sure to give her a warm welcome. Sarah Haggerty, assistant director, Full-Time MBA Admissions In addition, we would like to congratulate our staff members who are celebrating University of Michigan service milestones this month. Thank you for your hard work…

February Ross Star Recipients

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Acknowledging the everyday excellence and hard work of our colleagues is very important. You can nominate a colleague for a Ross Star at any time. A certificate will be sent to their inbox with a message from you acknowledging how they have shined and made a difference. Congratulations to our latest Ross Star Recipients!  Sherry AnningStephanie ArnoldKathleen AsmannMichelle AustinHannah BerasleyGeordie…

Q&A: Faculty and Staff Share Their Reflections on Women’s History Month

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March is Women’s History Month – a time to recognize and honor women’s contributions throughout history. At Michigan Ross, we’re privileged to work alongside incredible women who are making an impact in business and education every day. We reached out to some of the women in our faculty and staff and asked them to share some of their experiences and…

Ross Welcomes New Program That Supports Economic and Community Development in Detroit

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Michigan Ross is highly rated for its entrepreneurship programs which include the Impact Studio, an incubator focused on student-led impact businesses. This year, Ross added a new program to its entrepreneurship portfolio called the Detroit Neighborhood Entrepreneurs Project. DNEP matches U-M faculty and students with neighborhood-based businesses that need strategic consulting services and other support to help them scale and become more…